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Care and feeding of ideas

By:

Backer, Bill

Material type: Text

Text

TextPublication details: New York Times book 1993Description: 284p. BookISBN:

0812919696

Subject(s):

Advertising case studies Creative ability in business

DDC classification:

658.406 3 BAC

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Item type	Current library	Call number	Status	Date due	Barcode
Books	School of Management Studies General Stacks	658.406 3 BAC (Browse shelf(Opens below))	Available		SMS017730

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India