Advertising, promotion and supplemental aspects of integrated marketing communications

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Material type: Text

TextPublication details: New York Dryden press 1997Edition: 4th edDescription: xxiv, 589p. BookISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Reference	School of Management Studies Reference	658.82 SHI (Browse shelf(Opens below))	Not for loan		SMS019951

Previous		No cover image available	No cover image available		No cover image available			Next
Previous	658.812 RYA Key account plans	658.812 THO Consumer confrontation	658.812 THO Consumer Confrontation	658.82 SHI Advertising, promotion and supplemental aspects of integrated marketing communications	658.820 05 MMD Marketing and media decision	658.820 3 RIS Sales promotion handbook	658.823 MEY The marketer's guide to successful package design	Next

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