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What's in a brand? building equity through advertising
Material type:
TextPublication details: New Delhi Tata McGraw-Hill 1998Description: xxiii, 335pISBN: - 0074632019
- 659.1 JON
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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School of Management Studies General Stacks | 659.1 JON (Browse shelf(Opens below)) | Available | SMS021362 | |
Reference
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School of Management Studies | Not for loan | SMS21362 |
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| 659.1 JEF Advertising/4e | 659.1 JEF;1 Advertising/4e | 659.1 JEF'2006 Advertising / 4e | 659.1 JON What's in a brand? | 659.1 KAP Strategic brand management | 659.1 KAZ Advertising and sales promotion | 659.1 KER Advertising in leisure and tourism |
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