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Marketing the unknown developing market strategies for technical innovations
Material type:
TextPublication details: Chichester John Wiley & Sons 1997Description: viii, 240pISBN: - 0471986216
- 658.8 MIL
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School of Management Studies General Stacks | 658.8 MIL (Browse shelf(Opens below)) | Available | SMS021087 |
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| 658.8 MIC Mobile marketing | 658.8 MIC Marketing | 658.8 MIC Business to business marketing | 658.8 MIL Marketing the unknown | 658.8 MOH Marketing | 658.8 MOH Marketing | 658.8 MON Management science in marketing |
X:514 N9 Including index
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