Strategic marketing management a means-end approach
Material type:
TextPublication details: New Delhi Tata McGraw-Hill 2002Description: 275p. BookSubject(s): DDC classification: - 658.8 PAR
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School of Management Studies General Stacks | 658.8 PAR (Browse shelf(Opens below)) | Available | SMS022333 |
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| 658.8 PAN Marketing in the new era | 658.8 PAN Marketing management | 658.8 PAR Marketing | 658.8 PAR Strategic marketing management | 658.8 PAR Handbook of advances in marketing in an era of disruptions: essays in honour of Jagdish N. Sheth | 658.8 PAY The essence of services marketing | 658.8 PAY;1 The essence of services marketing |
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