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United we brand how to create a cohesive brand that is seen, heard and remembered

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Material type: Text

TextPublication details: Boston Harvard Business School Press 2003Description: 163p. BookSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Reference	School of Management Studies Reference	658.827 MOS (Browse shelf(Opens below))	Not for loan		SMS022257

School of Management Studies

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