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What is in a name? advertising and the concept of brands

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Material type: Text

TextPublication details: New Delhi Prentice Hall of India 2003Edition: 2nd edDescription: xxiii, 308pSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	School of Management Studies General Stacks	658.827 JON (Browse shelf(Opens below))	Available		SMS022549

School of Management Studies

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