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The future of advertising new media, new clients, new consumers in the post-television age
Material type:
TextPublication details: New Delhi Tata Mc graw hill 2003Description: xi, 260pISBN: - 0071403159
- 659.1 CAP
| Item type | Current library | Call number | Status | Date due | Barcode |
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School of Management Studies General Stacks | 659.1 CAP (Browse shelf(Opens below)) | Available | SMS022744 |
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| 659.1 BRO Spending advertising money | 659.1 BUR Advertising copywriting/2nd | 659.1 CAL Indespensable: How to become the company that your customer can't live with out | 659.1 CAP The future of advertising | 659.1 CHA Advertising management | 659.1 CHA Essentials of advertising | 659.1 CHA;1 Advertising and brand management |
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