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Marketing of services
Material type:
TextPublication details: New Delhi Global business press 1993Description: xii, 154pISBN: - 8172400381
- 658.916 58 VER
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School of Management Studies General Stacks | 658.916 58 VER (Browse shelf(Opens below)) | Available | SMS017248 |
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| 658.916 58 MAT Changing profile of financial services | 658.916 58 MAT Service marketing | 658.916 58 SHA Service marketing | 658.916 58 VER Marketing of services | 658.916 58 ZEI'2018' Services marketing: integrating customer focus across the firm/7e. | 658.916.58 BAR Services marketing, text and cases | 658.917 90 EDG Productive management of leisure service organizations |
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