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Readings on market-driving strategies towards a new theory of competitive advantege
Material type:
TextPublication details: New York Addison-Wesley 1997Description: xvii, 540pISBN: - 0321014138
- 658.802 CAR
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School of Management Studies General Stacks | 658.802 CAR (Browse shelf(Opens below)) | Available | SMS021391 |
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| 658.802 BRO Problems in marketing/3e. | 658.802 BRO Marketing simulation | 658.802 BUR Modern marketing strategy | 658.802 CAR Readings on market-driving strategies towards a new theory of competitive advantege | 658.802 CHE Basis for marketing decisions | 658.802 CHE Basis for marketing decision | 658.802 COO Pracrtical Marketing Planning |
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