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New product development its marketing research and management
Material type:
TextPublication details: Calcutta Oxford & I B H 1987Description: 323pISBN: - 8120402316
- 658.575 MAS
| Item type | Current library | Call number | Status | Date due | Barcode |
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Text Book
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School of Management Studies General Stacks | 658.575 MAS (Browse shelf(Opens below)) | Available | SMST08424 |
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| 658.575 CRA New products management | 658.575 JOL Commercializing new technologies | 658.575 MAR New products new profits | 658.575 MAS New product development | 658.575 MOR Launching a new product | 658.575 PIL Winning ways | 658.575 PIN;1 Mass customization : |
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