Levitt, Theodore <br/><br/>
Innovation in marketing  new perspectives for porfit and growth 

 - New York  McGraw Hill book company  1962 
 - viii, 253p. 
<br/><br/><label>Subjects--Index Terms: </label>Marketing  development   Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LEV