Otteson, Schuyler F. <br/><br/>
Marketing the firm's view point  an introduction to decision making in marketing from a managerial view point 

 - London  McMillan Company  1966 
 - xiii, 718p. 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Planning 
<br/><br/><label>Dewey Class. No.: </label>658.8  / OTT