TY  - BOOK
AU  - Otteson, Schuyler F.
AU  - Panschand, William .G.
AU  - Patterson, James.J.
TI  - Marketing the firm's view point: an introduction to decision making in marketing from a managerial view point
U1  - 658.8 
PY  - 1966///
CY  - London
PB  - McMillan Company
KW  - Marketing Planning
ER  -