TY  - BOOK
AU  - Cravens, David W.
TI  - Strategic marketing
T2  - The Irwin series in marketing
SN  - 0256122121
U1  - 658.802 
PY  - 1994///
CY  - Australia
PB  - Irwin publication
KW  - Marketing
KW  - Decision making
ER  -