Luck, D.J...[et al.]. <br/><br/>
Marketing research 

 - 5th ed. 
 - New Jersey  Prentice Hall of India  1978 
 - xvi, 522p. 
<br/><br/><label>Subjects--Index Terms: </label>Marketing research 
<br/><br/><label>Dewey Class. No.: </label>658.83  / LUC