White, Michael <br/><br/>
A short course in internatioanl marketing blunders  mistakes made by companies that should have known better 

 - 3rd ed. 
 - New Delhi  Atlantic publishers  2009 
 - x, 178p. 
 - The short course in international trade series .
<br/><br/><label>ISBN: </label>9788126912513 
<br/><br/><label>Subjects--Index Terms: </label>Export marketing 
<br/><br/><label>Dewey Class. No.: </label>658.848  / WHI