Joshi, Rama J <br/><br/>
Indian journal of marketing relaitons 

 - New Delhi  Shri Ram centre  1997 
<br/><br/> Vol.32, (no.3-4)vol 33 (no.1- 2 ) 
<br/><br/><label>Dewey Class. No.: </label>331.095 405  / IIR