TY  - BOOK
AU  - Joshi, Rama J
TI  - Indian journal of marketing relaitons
U1  - 331.095 405 
PY  - 1997///
CY  - New Delhi
PB  - Shri Ram centre
N1  - Vol.32, (no.3-4)vol 33 (no.1- 2 )
ER  -