Ries, A L <br/><br/>
The 22 immutable laws of branding  How to build a product or service into a world class brand 

 -  Happer collins  1998 
 - viii, 182p. 
<br/><br/><label>Subjects--Index Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>659.1   / RIE