Mehta, Subhash C. <br/><br/>
Marketing  environment concepts and cases 

 - New Delhi  Tata McGraw Hill  1980 
 - xv, 560p. 
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MEH