Keegan, Warren J. <br/><br/>
Global marketing management 

 - 5th ed. 
 - New Delhi  Prentice hall of India  1995 
 - xix, 828p. 
<br/><br/><label>ISBN: </label>8120309596 
<br/><br/><label>Subjects--Index Terms: </label>Global marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.848  / KEE;11