Davar, Rustom S. <br/><br/>
Modern marketing management/6e 

 - 6th ed. 
 - Bombay  Progressive Corporation  1982 
 - xxviii, 767p. 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / DAV