Sethna, Beheruz N. <br/><br/>
Research methods in marketing and management 

 - New Delhi  Tata McGraw-Hill  1984 
 - xvii, 332p. 
<br/><br/><label>ISBN: </label>007451900X 
<br/><br/><label>Subjects--Index Terms: </label>Marketing research 
<br/><br/><label>Dewey Class. No.: </label>658.83  / SET