TY  - BOOK
AU  - Sethna, Beheruz N.
AU  - Groeneveld, Leonard
TI  - Research methods in marketing and management
SN  - 007451900X
U1  - 658.83 
PY  - 1984///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing research
ER  -