Ramaswamy, V.S <br/><br/>
Marketing management 
planning, implementation and control 
 - 2nd ed. 
 - New Delhi  Mac Millan  1997 
 - xx, 624p. 
<br/><br/><label>ISBN: </label>0273710176 (text and cases) 
<br/><br/><label>Subjects--Index Terms: </label>Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM