TY  - BOOK
AU  -  Ramaswamy,V.S
AU  - Namakumari  S
TI  - Marketing management
SN  - 0273710176 (text and cases)
U1  - 658.8 
PY  - 1997///
CY  - New Delhi
PB  - Mac Millan
KW  - Marketing management
ER  -