Kumar, Alok <br/><br/>
Customer relationship management  Concepts and application 

 - New Delhi  Biztantra  2007 
 - xviii, 350p. 
<br/><br/><label>ISBN: </label>9788177226225 
<br/><br/><label>Subjects--Index Terms: </label>Customer relationship management  Custmor research 
<br/><br/><label>Dewey Class. No.: </label>658.812  / KUM