Parasuraman, A. <br/><br/>
Marketing research 

 - Boston  Houghton Mifflin  2009 
 - xxi, 638p. 
<br/><br/><label>ISBN: </label>9788177227574 
<br/><br/><label>Subjects--Index Terms: </label>Marketing research  Data analysis 
<br/><br/><label>Dewey Class. No.: </label>658.83  / PAR