TY  - BOOK
AU  - Mandell , Maurice I.
AU  - Larry J, Rosenberg
TI  - Marketing
SN  - 0876922051
U1  - 658.8 
PY  - 1983///
CY  - New Delhi
PB  - Prentice - Hall of India
KW  - Managerial marketing
KW  - Marketing Mix
ER  -