TY  - BOOK
AU  - Ryals,Lynette
AU  - Mc Donald,Malcolm
TI  - Key account plans: the practitioners guide to profitable planning
SN  - 9788131219331
U1  - 658.812 
PY  - 2008///
CY  - Oxford
PB  - Butterworth- Heinemann
KW  - Profitable planning
ER  -