TY  - BOOK
AU  - Ramaswamy, V.S.
AU  - Namakumari, S.
TI  - Marketing management : in Indian environment
SN  - 33390932X
U1  - 658.800 954 
PY  - 1983///
CY  - New Delhi
PB  - Mac Millan
KW  - Indian marketing environment
ER  -