TY  - BOOK
AU  - Kassarjian, Harold H
AU  - Batten,James .R
TI  - Journal of consumer research
U1  - 658.830 5 
PY  - 1983///-84
CY  - Los Angeles
PB  - Graduate school of management, University of california
KW  - Bound volume
N1  - VOL.10(no.1-4)
ER  -