Mc Carthy, E.J. <br/><br/>
Basic Marketing  a managerial approach/6e 

 - 6th ed. 
 - Ontario  Richard D Irwin  1978 
 - xix, 767p. 
<br/><br/><label>ISBN: </label>0256020485 
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCC