Jain, J.N. <br/><br/>
Modern advertising management  principles and techniques 

 - New Delhi  Regal  2007 
 - xiv, 425p. 
<br/><br/><label>ISBN: </label>81899155592 
<br/><br/><label>Subjects--Index Terms: </label>Advertising  Public relations 
<br/><br/><label>Dewey Class. No.: </label>659.1  / JAI