TY  - BOOK
AU  - Jain, J.N.
AU  - Singh, P.P.
TI  - Modern advertising management: principles and techniques
SN  - 81899155592
U1  - 659.1 
PY  - 2007///
CY  - New Delhi
PB  - Regal
KW  - Advertising
KW  - Public relations
ER  -