Jefkins, Frank. <br/><br/>
Advertising/4e 

 - 4th ed. 
 - London  Prentice Hall  2000 
 - xxi, 394p. 
<br/><br/><label>ISBN: </label>81780893 
<br/><br/><label>Subjects--Index Terms: </label>Advertising  Financial advertising  
<br/><br/><label>Dewey Class. No.: </label>659.1  / JEF