Kotler, Philip <br/><br/>
Marketing for hospitality and tourism/4e 

 - 4th ed. 
 - New Delhi  Pearson  2008 
 - 956p. 
<br/><br/> Including index 
<br/><br/><label>ISBN: </label>9788131722244 
<br/><br/><label>Subjects--Index Terms: </label>Marketing  
<br/><br/><label>Dewey Class. No.: </label>338.479 106 88  / KOT