Malhotra, Navesh K <br/><br/>
marketting research/4e 

 - 4th ed 
 - Pearson Education  New Delhi  2001 
 - 741p. 
<br/><br/><label>ISBN: </label>8177583891 
<br/><br/><label>Subjects--Index Terms: </label>Marketing research  Research design 
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL