Ries, Al <br/><br/>
Marketing warfare 

 - New York  New American Library  1986 
 - viii, 215p. 
<br/><br/><label>ISBN: </label>0452258618 
<br/><br/><label>Subjects--Index Terms: </label>Marketing  Competition 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RIE