Shimp, Terence.A. <br/><br/>
Promotion management and marketing communication 

 - Chicago  TheDryden  1986 
 - xix,652p. 
<br/><br/><label>ISBN: </label>0030694140 
<br/><br/><label>Subjects--Index Terms: </label>Sales promotion   Advertising   Direct marketing 
<br/><br/><label>Dewey Class. No.: </label>658.82  / SHI