TY  - BOOK
AU  - Shimp, Terence.A.
AU  - Debozier, M.Wayne.
TI  - Promotion management and marketing communication
SN  - 0030694140
U1  - 658.82 
PY  - 1986///
CY  - Chicago
PB  - TheDryden
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
ER  -