Raju, M.S. <br/><br/>
Consumer behaviour  concepts, applications and cases 

 - Noida  Vikas  2009 
 - 351p. 
<br/><br/><label>ISBN: </label>9788125915324 
<br/><br/><label>Subjects--Index Terms: </label>Consumer behaviour 
<br/><br/><label>Dewey Class. No.: </label>658.834 2  / RAJ