Kelly, Larry.D. <br/><br/>
Advertising Account Planning  a practical guide 

 - New Delhi  Reference  2009 
 - vii,156p. 
<br/><br/><label>ISBN: </label>9788184050530 
<br/><br/><label>Subjects--Index Terms: </label>Account planning  Benefit  Brand personality 
<br/><br/><label>Dewey Class. No.: </label>659.106 81  / KEL