TY  - BOOK
AU  - Kelly, Larry.D.
AU  - Jugenheimer, Donald.W.
TI  - Advertising Account Planning: a practical guide
SN  - 9788184050530
U1  - 659.106 81 
PY  - 2009///
CY  - New Delhi
PB  - Reference
KW  - Account planning
KW  - Benefit
KW  - Brand personality
ER  -