Prasad, Vishwajeet. <br/><br/>
Consumer behaviour 

 - New Delhi  Gennext  2009 
 - ix, 313p. 
<br/><br/><label>ISBN: </label>9788190867573 
<br/><br/><label>Subjects--Index Terms: </label>Consumer involvement  Consumer behaviour models 
<br/><br/><label>Dewey Class. No.: </label>658.834 2  / PRA