Hollensen, Svend <br/><br/>
Global marketing   a decision oriented approach/4e 

 - 4th ed. 
 - New Delhi  Pearson  2010 
 - xxxix, 753p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788131728147 
<br/><br/><label>Subjects--Index Terms: </label>Global marketing  Internationalization theories 
<br/><br/><label>Dewey Class. No.: </label>658.848  / HOL