TY  - BOOK
AU  - Hollensen, Svend
AU  - Banerjee, Madhumita
TI  - Global marketing : a decision oriented approach/4e
SN  - 9788131728147
U1  - 658.848 
PY  - 2010///
CY  - New Delhi
PB  - Pearson
KW  - Global marketing
KW  - Internationalization theories
N1  - Includes index
ER  -