Verma, Harsh V. <br/><br/>
Branding demystified  plans to payoffs 

 - New Delhi  Response  2010 
 - xiii, 247p. 
<br/><br/><label>ISBN: </label>9788132102342 
<br/><br/><label>Subjects--Index Terms: </label>Branding   Brand strategy 
<br/><br/><label>Dewey Class. No.: </label>659.1  / VER