Kotler, Philip <br/><br/>
Marketing management/2e 

 - 2nd ed. 
 - New Delhi  Prentice Hall of India  1974 
 - xiv, 885p. 
<br/><br/> <br/> 
<br/><br/><label>Subjects--Index Terms: </label>Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT